Our mission is to provide: Our shareholders with a consistently growing investment that achieves top quartile retail shareholder value performance. Our Baby Boomer customers with brand platforms that offer compelling product assortments, meaningful brand experiences and convenient multi-channel accessibility that reflects our respect and knowledge of both her wardrobe and lifestyle needs. Our associates with culture committed to their growth and development, to effectiveness and accountability, and to the reward, recognition and retention of top-caliber talent. Our communities with a caring corporate citizen committed to supporting womens issues close to the hearts of our customers.