Intense competition, rapidly changing market conditions, labor shortages, shrinking margins and sagging consumer confidence combine for a call to action by retailers. Managing large inventories that demand frequent and rapid price changes is a time consuming and expensive undertaking.Electronic Shelf Labels answers the call with a SmartESL fully integrated solution. Price optimization, date triggered promotions, and rapid price changes are fully automated from back office to the shelf labels and the POS scanner. Consumers enjoy clearly marked, easy to read electronic labels and complete confidence in pricing accuracy. Retailers enjoy a flexible, dynamic merchandising solution that always shows up for work on time. SmartESL is the manufactures Electronic Shelf Label(ESL) which enable Real-Time Wireless updating of Shelf-edge information for Retail industry base on our innovation RF wireless communications Technologies. we are the FIRST manufactures of Two-way communication ESL in China, Smartesl Technologies Co., Ltd is a looking forward to bring next generation ESL solution for retail automation and promotion. SmartESL solution provides advantages in performance, cost and power consumption, offer the platform to reduce labor cost, improve promotion to increase profitability, monitor environment to keep grocery safely and enable new application appeal to consumer. SmartESL HQ Locate in HongKong, China and branches in California, USA, SmartESL led by a strong team with RF communication experts, Database software experts in the retail industry.