Primadonabike is a family run company founded in February 2009 and we are committed to providing each of our guests with the highest standard of personalized customer service. We bring to you decades of retail and customer service industry experience and because we have such low overhead with our online store we are able to offer our products to you at well below retail discounted prices.What makes Primadona Bike different from other competitors? At Primadona Bike we pride ourselves in offering the best service we possibly can. Mr. DEDY PRIMA owner of the store believes in this simple philosophy for his staff. “Treat our customers in the same way as you would like to be treated yourself” “I hate it when you walk in to retail stores and the staff ignore you.” At Primadona Bike our staff always try to greet you early on into your visit to our store. Whether you are bringing your bike into be serviced by our Shimano Certified mechanics, purchasing a new bike or even getting a tube, every customer is important to us! Look around the store and see a vast range of bikes and accessories from different manufacturers. Primadonabike is a proud to offer competitive prices and the best selection possible.We know you have a multitude of choices out there and occasionally you may find a slightly lower price than ours, however what sets us apart is our dedication and commitment to ensuring that your shopping experience with us is an enjoyable one, every single time, guaranteed!