The commercial tradition that carried on as boutique style during 1950 had turned over a producer named OBJE TEKSTIL in 1989.OBJE had maken up its own Professional marketing-net after producing. Then it had spreaded the net by establishing shops at zmir and stanbul.OBJE; using professionality on distribution, it have cooperated hundreds of firms leaders their own branches. Then, established OBJE TOPTAN by taking regional distributors. OBJE TOPTAN took a big slice from the 0-14 age cloth market by FIYONK brand. And under FIYONK baby name it constructed the first retail sale shop. By this way it had started the shop series. In 2001, there were established specialty shops named OBJE MARKETING after being accepted quality and service after sale by consumer. This shop concept is spreading to all cities in Turkey.Its quality and consumer pleasure principle is registered by many countries, and carries on investments continuously to be a leader in world-market