MISSIONTo provide the most innovative IT&C products, solutions and high quality services in order to satisfy the most demanding customers. VALUES LoyaltyWe establish long term business relationships with our partners because we wish to develop our business, to reach our objectives and to be successful together. PerformanceWe strive to anticipate the demand of our customers and to offer them the best products with the highest price/performance ratio. ProfessionalismThe rapid changes on the IT&C market require a high level of knowledge and adaptability of employees. Our employees are permanently trained and have access to the latest IT news.VISIONK Tech Electronics aims to become the most important IT&C distributor, with the largest and most modern distribution chain on the Romanian IT&C market.HISTORYK Tech Electronics was founded in 1995. Since 1995, the number of employees and the turnover increased constantly. In 1999, the company introduced on the market its own brand Ultra PRO. At the same time, the company diversified the activity and a sister company was founded Ultra PRO Computers oriented exclusively towards end-user needs.Committed to our long term strategy, we expand the distribution chain all over the country, in order to offer our customers high quality services and products in a timely manner, to be close to them and meet their expectations.During 2004, we opened 16 new distribution centers and we plan to open more than 10 this year. Now, we have 65 distribution centers in the most important cities of Romania. At the end of this year, we will cover the entire area of the country, having at least one distribution center in each county.The competitive advantage of our distribution network is the availably of products and services in each county. SALES STRUCTURE60% of the turnover is obtained from distribution and 40% are sales to end-users.