kawaii Tokyo-Presents and Absolute Tokyo Pop Culture-Oriented Brand<br/>To make every moment of your life healthier, happier and sparkle. <br/>To help you become a truly attractive woman. <br/>kawaii Tokyo gives every woman a chance to change. <br/>= = = = = = = = = = = = = = = = = = = = = = = = = = = = = =<br/>kawaii Tokyo is a beauty brand launched to embody the essence of Tokyo pop culture, as symbolized in the Japanese buzzword kawaii ("charming, " "adorable, " etc) that continues to build a following worldwide. <br/>All cosmetics handled under this brand are total originals, produced in Japan<br/>on the strength of a stringent control system fully certified under "ISO9001: 2000, " the accepted international standard for quality management systems. <br/>"Start with Celebrity Mornings & Enjoy Princess Nights! " has been adopted as the main theme of this brand. <br/>In keeping with that vision, kawaii Tokyo is committed to furnishing multi-beneficial products to women around the world who are active, curious and smart, and likewise empowered by the motivation to realize their multiple dreams and desires. <br/>This, then, is the corporate and social mission of kawaii Tokyo.<br/><br/>In February 2009, kawaii TOKYO has become the first-ever line of Japan-produced skincare products to earn certification under the "halal"standards of Islamic law.