Endel Group aims to use technology and quality as competitive advantage while maintaining its entrepreneurial spirit and to become the leader in each of its sectors. The group works to develop a creative team with a modern human resource perspective to reach the mentioned targets together. Utilizing telecommunication and internet technologies is set as a priority for rapid data flow and quick decision making to seize the opportunities in the dynamic market conditions. Red Group consists of group companies with activities in clay products sector. In this sector the group is leader with its brand name kilicoglu and history of over 75 years. White Group consists of group companies with activities in the appliance parts sector. In this sector, the group is one of the largest subcontractors. Support Group consists of companies to serve the needs of group and outside companies in the non-core activities. The main activities include machinery, construction and insurance services.