The idea of this project was born after some meetings with the entrepreneurs which operate in the field of luxury good production made in Ital but with standards which are only of excellent quality.In Italy exist a range of handcrafted firms who operate in the field of the high quality goods production and who invest the most part of their incomes in the development of their products instead of invest them in marketing.The products of these firms are excellent and made with quality standards of highest levels. They are in every respect luxury products but they appear with lower costs compared to that of big brands because of lower investments in the advertisements field.All the firms who are agreed to this plan operate with precise criteria. First of all their products are 100% made in Italy without parts coming from other countries. In second time they are handmade products but they are modern under the technically point of view, produced from the selection of raw materials and from their processing.That we have made is to create a brand who combines the productions of these entrepreneurs and make them known on the market. All the firms have already their market and they are already known and appreciated in their sector, but the potentiality they would have working together are by far higher with respect to those of an individual firm.The philosophy of E.L. is that of whose would protect the original made in Italy, the excellent productions which are often in difficulty in our country because of the exorbitant costs borne by the firms and because of an insufficient attention of the market who puts its attention on the products image and overlooks the essential aspect of quality.