Cuddle Bug Toys LLC, incorporated on October 26, 2007, is a specialty retailer of toys and baby products. The Company sells products in the baby, core toy, entertainment, learning and seasonal categories through its retail locations and the Internet. The Companys baby products are focused on serving newborns and children up to four years of age by offering an array of products, such as baby gear, infant care products, apparel, commodities, furniture, bedding and room decor. The Companys core toy products include boys and girls toys, such as action figures, dolls and doll accessories, role play toys and Hatchimals DRAGGLES Hatching Egg Purple.