The LEADING KIOSK TYPE- FRAGRANCE SPECIALTY STORE with 467 STORES in malls throughout the Philippines.
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<br/>WIDE RANGE of fragrance products, up to 100 VARIANTS
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<br/>PRODUCT: Specializes in FRAGRANCE PRODUCTS
<br/> EDT-Eau de Toilette, EDC-Eau de Cologne
<br/> HIGH QUALITY versions of designer brands at
<br/> AFFORDABLE PRICES
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<br/>TARGET MARKET: Mass market Age Group:Tweens, Teens, Young
<br/> Adults
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<br/>PRICING STRATEGY: Lower or Parity Pricing (v.s. competing brands)
<br/>DISTRIBUTION: Malls, Key Accounts, Institutionals, Dealers,
<br/> Distributors and International Sales