Baby Concepts is 100% natural and organic, containing Australian certified organic essential oils for its pure and therapeutic purpose. Calendula is chosen as the main oil in this range due to its anti-inflammatory and gentle properties, which is wonderful for rashes, eczema and sensitive skins, commonly found in babies. Baby Concepts endeavour to provide the most pure and natural options for parents who is looking at minimizing their precious ones&＃39; exposure to harmful chemicals. All Baby Concepts products have an 18 months shelf life and are made in small batches to ensure freshness. Star products include: Room and Linen Spray, Insect Repellent, Sun-protection lotion, healing balm and many more.