Imrooz is a 57-year-old Association of Companies which has successfully blended professional management with the owner-manager. A family business, Imrooz began its trading services in 1949, shipping goods from West Pakistan to East Pakistan. Over the years, its operation has extended to diverse business areas. These include representation of overseas companies, trading, entertainment, the manufacture of consumer goods, and handling of engineering projects across Pakistan. Imrooz brings to every project handled, a deep-rooted commitment to quality and personalized service.Years of dealing with overseas manufacturers and principals, combined with our in-depth understanding of local work ethics, customs and traditions along-with a loyal and trained workforce gives us tremendous advantage in helping overseas companies penetrate the Pakistani market with the best our principals have to offer.