Qoolu Networks is the leading on-line interative community design & operating company with investment from leading VCs, its flagship product Club Fish () holds over 6 Mio. users in China, and is the no.1 Virtual Ocean World in China. During 2 years of product development, Qoolu Networks has done creative visual work for the Ocean creature and life, conceptualized over 200 unique, cute, lovely Ocean avatars and highly welcomed by the on-line users, and the company decided to bring those images into an Club Fish Plush toy series. All the Club Fish Plush Toy series product are self-designed, proprietory and unique, which differed hugely with most pirated plush toy avatars in the market.