Negotiation brandeding that is an alternative to the common Win-Win paradigm. Win-Win negotiation is an open ended invitation to unnecessary compromise that saps energy, efficiency, and profitability. This is unnecessary and wasteful.Instead, with training and active brandeding, a new way to negotiate is at hand; a method that honors your deepest convictions and beliefs, and a method that promotes effectiveness. When my method of negotiation brandeding is combined with internet connectivity, an unlimited number of people can collaborate on a negotiation with their branded and each other, no matter where they are located. A firm and stable infrastructure is established that shapes and guides all aspects of the decisionmaking process.