Mahendra Perumery Works was founded by Sri B. R. Betaiah Setty in 1961, who has an experience in the manufacturing since 1928. Taking off with a hand full of brands, like Mahendra No.24, Mahendra Gulbai& Kashmiri Rose, he found welcoming in the state of Maharashtra and Madhya Pradesh. Fascinatingly even after four decades, these vintage fragrances continue to be the hot favourites of the masses at home and abroad. In 1981 a new dimension was given to the concept of incense sticks. Enchanting aromatic compounds were sourced from across the globe, to add an international touch of quality to the incense sticks. New fragrances had extended the spectrum of brands to 25. These rare new fragrances opened avenues for fresh markets and intensified the business.