In 2002 we saw a great opportunity in a product segment that we love to have fun in! SO, at Fortress we saw an opportunity. and we decided - We can & will RE-INVENT a totally new approach a very long-standing consumer product categories!MODERATELY PRICED + CONSUMER BRANDED eyewear.Our passion is our product. Our goal is to bring to the consumer a new BRAND of product that would be of such exceptional; Quality Style Value That it COULD only be comparable at -TWICE the PRICE!We began Fortress committed to completely re-invent the way to build our brands, produce our product, bring to the consumer our designs & style and to create new ways of merchandising and displays to present our BRANDS of moderate eyewear. CrushWith fashion and function in mind, Crush is gently designed with love, for the ladies. Sitting and sipping, surfing and tanning, walking and shopping, Crush is designed to style you out in comfort wherever you choose to be.KreedRooted in surfing, mixed with some fashion, and a touch of street. Kreed is our mens line designed for the face that lives at the beach for the love of surfing, drives east to ride his bike, and up the mountain to draw lines in fresh powder, or in whatever order suits you best.