Our goalsEmployees at a John Deere dealershipBy being the agricultural, turf, forestry, and construction equipment partner of choice throughout the world, we can reach our goals of sustainable SVA (Shareholder Added Value).By relentlessly improving our products and our business efficiencies, we&＃39;ll achieve exceptional operating performance.And, by linking employee, unit, and divisional goals to our company overall business objectives, we&＃39;ll be able to harvest the power of aligned high-performance teamwork.Our core valuesIt may be an understatement to say that we work every day to uphold our founder’s core values. Because integrity, quality, commitment, innovation are not ideals we work towards. We live them. We breathe them. These values are the true essence of how we work and are in every product, service and opportunity we offer you. Learn more about our core values.Our leadershipThe quality of a company is expressed through the quality of its leadership. For years, OUR company has benefitted by strong, decisive leaders at its helm, dedicated to the core principles of integrity, quality, commitment and innovation. Learn more about the company’s current leadership team.Our strategy for successFor those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success. This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It’s in these areas where at least 75 percent of the world’s future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment suppler of choice.