Cheap Life Jackets, the original discount lifejacket retailer, was set up in 1999 with the dual aim of helping to save money, and lives. Buying in bulk and selling cheap we have acquired a loyal following over the years amongst Olympic medal winners, charities, clubs, schools, universities and business, as well as the general public. Safety equipment was once considered a luxury for those that could afford it rather than the necessity it obviously is. We hope we have gone some way towards changing that attitude, and will continue to work along side the Maritime and Coastguard Agency (MCA) and the Royal National Lifeboat Institution (RNLI) to help prevent unnecessary loss of life at sea, on lakes, and in rivers.